Histoire d'entreprise
Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002 and
released to the public with its original flavor on April 18, 2002. In 2022, Monster Energy had a 30.1% share of the American energy drink market,
the second-highest after Red Bull.
Monster Energy is known for their sponsorship and support for extreme sports events, such as Ultimate Fighting Championship, ONE Championship, MotoGP,
BMX, motocross, Motorcycle speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World
Rallycross Championship, the Invictus Games Foundation, rally driver Oliver Solberg, two of Dreyer & Reinbold Racing's Nitro Rallycross drivers, the PBR:
Unleash the Beast Professional Bull Riders tour, the bag of golfer Tiger Woods, F1 team McLaren as well as the helmets of the Mercedes AMG Petronas F1 drivers.
The company also promotes a number of bands and artists, such as Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax,Strange Music,
The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, Poppy, Papa Roach, and Five Finger Death Punch.